The challenge

Create a once-in-a-lifetime travel prize which will appeal to a whole new generation of Baywatch fans!

The prize

We created the ultimate prize trip to Miami Beach and offered winners the once-in-a-lifetime chance to become Miami’s latest lifeguard recruits! With lifeguard training on the beach, the opportunity to take control of speedboats and jet skis and a VIP night out at an exclusive beach club, this was the ultimate prize experience for lucky winners!

Interested in creating a money can’t buy prize for your next promotion? Get in touch or give us a call today and we’ll get started!


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