Seasonal celebrations offer great hooks for running promotions, but that doesn’t mean being limited to Christmas hampers or romantic Valentine’s weekends. By creating their own unique celebrations – from birthdays…

Since the very idea of brands came into existence, word-of-mouth has been a key part of the process of building them. In many cases, this is organic; customers rave about…

Prize promotions are as old as the hills. From cereal-box toys to Caribbean holidays, the idea of a brand driving sales and engagement through prizes and rewards has been around…

Picture it: after hours of deliberating, doubting and debating you’ve finally got your perfect prize or incentive. You’re finally there, on the home straight. All you need to do is…

If you’ve chosen a holiday, weekend break or overnight experience for your next prize promotion or incentive, you’ve already made one important step toward a successful outcome. It’s not necessarily…