What is a competition landing page?

A competition landing page is a dedicated webpage designed to explain your promotion and allow people to enter quickly and easily.

It’ll usually be completely branded in the companies branding to be instantly recognisable. It gives people the details they need and provides a clear way to enter the contest.

How do I build a page where people can enter my competition?

Element can support you in building a smooth, secure and fully branded prize draw entry page for your campaign, we just need a few key things from you to get started. Once we have these, we handle absolutely everything from design and build to compliance, data flow and launch.

What do you need from me to build the page?

First, we just need the basics of your campaign; what prizes you’re offering, how winners will be chosen, when it runs, and who can enter etc.

From there, we simply need to know how you want people to enter. We can help guide this decision, whether it’s a quick form, a unique code, a receipt upload, or one entry per person rules, you explain the mechanic and we’ll build it into a user-friendly journey.

We’ll also ask which details you want to collect from entrants. Most brands only need a name and email, but if you need anything extra, like a phone number, postcode, age check, or marketing opt in, we’ll build it into a clean, GDPR compliant form.

To make the page feel perfectly on brand, we’ll ask you for logos, colours, fonts and any campaign imagery. With these, we’ll design a page that feels seamless with your wider brand, or we can help create the visuals if needed.

We’ll then need to ensure we have the Terms & Conditions, any age-gating and your Privacy Policy link, so everything is legally covered. If you need support on this side of things, Element can be on hand to help with this too.

Finally, we’ll check where you want the page to live, on its own domain or a branded subdomain. We’ll guide your team through any setup and confirm whether you want your entry data pushed into your CRM, email platform or analytics tools.

What happens once you have all this information?

Once we have all of this, our team takes over. We design, develop and launch a secure, mobile first entry page / promotional microsite that looks great, converts well, and is easy for your team to manage, leaving you free to focus on the campaign itself.