What are company incentive trips?

Company incentive trips are trips and experiences run by brands and companies to reward, motivate and incentivise key staff members, stakeholders and customers. These incentive trips might take place in the UK or abroad, and they can be awarded to either groups or individuals.

Who are company incentive trips for?

Company incentive trips are typically for high-performing staff members who have met or exceeded their targets and KPIs. These staff members are often, though not always, in sales focused roles.

While the majority of company incentive trips are for internal staff members, this is not always the case. Incentive trips can also work well for third-party sales staff, such as retail/hospitality staff who are being rewarded for selling a particular brand or product.

What makes a good company incentive trip?

When it comes to designing the perfect company incentive trip, destination should be the first consideration. Whether it’s an overnight break in the UK, a two-night trip to Europe, or a full-week long haul itinerary to a tropical island, picking the right destination for the target audience is essential in making your incentive as appealing and effective as possible.

Once you’ve nailed the destination, getting the itinerary right is the next major consideration. Balancing tours/activities with free time, combining luxury with authentic local experiences, and providing a good range of options to ensure there’s something for everyone – the Element team can help to design company incentive trips which are perfectly tailored to your guests!

Where’s the perfect destination for a company incentive trip?

Depending on the brand and target audience, almost anywhere! Some recent favourites have included Iceland, Miami, Bali and the Amalfi Coast, but budget-stretching weekend break itineraries in cities like Barcelona, London and Paris also work brilliantly.

If you prefer to stay closer to home, UK destinations like London, Edinburgh and the Cotswolds offer fantastic opportunities for luxurious company incentive trips too.

How can Element help with company incentive trips?

As a dedicated prize and incentive agency, Element provides an end-to-end service for company incentive trips. We use our extensive destination knowledge to create the perfect tailor-made itinerary for each client’s requirements, and handle all of the execution to ensure every trip runs smoothly. This includes the option for on-site management, with our expert event managers attending to ensure each incentive trip runs without a hitch.

What should I do if I’m thinking about a company incentive trip for next year?

If you’re considering a company incentive trip for next year, drop the Element team a line today to chat through options and discuss the perfect destination. Even if the trip dates are a little while away, it’s never too early to start planning, especially if you’d like to do a site visit to your chosen destination in advance.