Picture it: after hours of deliberating, doubting and debating you’ve finally got your perfect prize or incentive. You’re finally there, on the home straight.
All you need to do is pull together the final threads and you’re ready to go live – the last things to check off the list… the T’s & C’s. Be honest, you left them until last because they’re just the worst, right? Well, they needn’t be; we’re here to walk you through the process and make it all as painless as possible.
Obviously, what you include in your T’s & C’s is going to vary depending on the nature of your prize or incentive, but there are certain elements that will stay relatively uniform whatever your project.
The first things you’ll need to consider when putting together your T’s & C’s are the restrictions that might be pertinent to the winner. Ask yourself: who is eligible to enter this prize, and are any restrictions made completely clear? Is there an age limit for entering the competition, or for participating in the prize? (This is particularly relevant for alcohol promotions). Does the winner need to be resident in a specific territory? Do entrants need to purchase a product in order to be eligible to win?
Whatever these restrictions or the legal reasoning behind them, ensuring that these are clearly stated in plain English will avoid any potentially costly complications when winners are drawn at the end of the promotion.
2. Travel Information
For travel prizes, it is also essential to include information pertaining to the passports or visas required for travel. Believe it or not, we’ve had winners who have been shocked that they need an in-date passport in order to travel abroad! If this is explained clearly and explicitly in your promotional terms, everyone should be clear on what is required.
You should also explicitly state the number of travellers included within the prize package, as well as any additional paperwork which might be required for their trip. For example, they will generally need a valid credit card for a security deposit on check-in at the hotel. If car hire is included, they’ll also require a full clean driving license.
Finally, are there any dates during which travel is excluded? Christmas, New Year and public holidays are the most important, but there may also be other blackout dates which are specific to a particular destination or promotion.
Where the prize includes particular tours or activities, it is essential to highlight the restrictions which apply to participants of those experiences. Is there a minimum or maximum age limit? Are there any height or weight restrictions? Are there any specific medical conditions which would prevent participation?
We have strong relationships with our suppliers, and in-depth information regarding the prize experiences which we offer, meaning that we will always be well-placed to answer these questions and advise on the necessary clauses to include.
4. Delivery and Logistics
For product-based prizes and gadgets, it’s important to clearly stipulate information regarding delivery and fulfilment, to ensure that winner expectations are managed from the outset. To which countries can the prize be delivered? What will be the lead time between the winner being contacted and receiving their prize?
Whatever the thorny logistics of delivering product-based prizes, whether domestically or internationally, we’re always on hand to help. So, even if the winner of the full-size pool table lives on the tenth floor with no elevator, you can be sure that it’ll arrive safely and on time.