In the current climate everyone is feeling the pinch. All-inclusive prize promotions are a great way of enticing new customers and rewarding loyalty without maxing out your marketing budget.
While your focus as a brand may be on keeping your own expenditure to a minimum, we know that being budget-conscious goes both ways and being mindful of your winner’s bank balance as well as your own can make for a very attractive prize draw.
Creating all-inclusive experiences
Customers are savvy these days so making your prizes ‘all-inclusive’ can be an extremely appealing proposition. It’s a real buzz winning a once-in-a-lifetime trip to shop the streets of New York, see the sights of Rome or sip spritzers on a Caribbean beach. But when customers are already tightening their purse strings you can take their experience to the next level by ensuring they don’t chip into their hard-earned savings while away. The simple additions of spending money for those all-important souvenirs to take back home, transfers to and from their activities and allowances for meals adds the final finesse to a prize trip, and gives winners an unforgettable VIP feeling.
Likewise, we recognise that not every winner is from a major transport hub. Taking the added stress and cost of domestic transport out of the equation can remove barriers to entry for customers in rural or harder-to-reach areas. We can make sure that prizes are inclusive of all customers, wherever they’re from. Why not upgrade your prize to include flights from regional airports, added connections for winners who need them, or even train travel, taxis and fuel allowances to reach their departure destination without worry. We think about every winner’s experience as a whole – it’s about the journey not just the destination! Offer a door-to-door service and you’ll give your winners an experience to shout about.
Cost effective prize promotions
Lastly, we know it’s not only customers who are conscious of their bank balances. Prize promotions have the added bonus of providing a more affordable promotional strategy for brands than discounting, especially when production costs are already tight and set to increase. We can advise on low-cost solutions for prize promotions, including wallet-friendly entry mechanics, fulfilment and winner management.
Speak to Sarah if you would like more information on +44 (0)20 8871 9959 or email sarah@element-london.com.
