The FIFA Women’s World Cup kicks off in Australia and New Zealand in July and, judging by the recent rise in popularity of women’s football – with record-breaking transfers, match attendance, and television viewing figures at an all-time high – the tournament is set to be one of the year’s biggest sporting events.
What better opportunity to boost your brand with a football-themed incentive or prize promotion? From ticket packages and screening events to prize bundles and parties, let us help you bring the excitement of the World Cup home!
Ticket and Travel Packages
The best way to experience the FIFA Women’s World Cup is from the stadium, and a ticket package including flights, accommodation, and seats at one of the tournament’s top games is guaranteed to impress. With games taking place in some of the region’s most desirable locations – from Sydney and Melbourne, to Auckland and Wellington – we can build once-in-a-lifetime packages perfect for incentivising staff, retailer and trade teams, or for the ultimate client entertainment experience! Add sightseeing activities and dinners at exclusive restaurants to your package and you’ll have an incentive that guests will be talking about for years to come.
Screening Events
If you’d prefer to celebrate without flying halfway around the world there are plenty of ways to replicate the excitement of a big match here in the UK. For larger-scale incentives and consumer promotions we can arrange screening parties with everything you need to experience the atmosphere of a live game without leaving the country. A viewing event provides the perfect opportunity to link back to your brand with catering, decorations and goody bags, as well as on-site photographers and videographers to capture priceless content and drive engagement. For inspiration, take a look at some similar viewing party events we arranged for UFC, around some of the key fights in their calendar.
Meet & Greets
For a punch-packing consumer promotion, give your winners a chance to meet the new heroes of football with a meet and greet with a Lioness, or even a chance to play a five-a-side match with a female football legend. Involving talent in your promotion means you can create a truly VIP experience with an attention-grabbing headline – just like this activation we worked on with Coca-Cola which gave winners a chance to play on the pitch with an ex-player. Plus, running a World Cup promotion that isn’t dependent on watching a game, whether live or at a screening, means you can harness the excitement of the tournament by keeping your promotion live right up until final day!
Budget Friendly Prizes
Finally, remember that you don’t need to spend a fortune to tie your next incentive or prize promotion in with the sporting event of the year! Give your consumers the opportunity to cheer the Lionesses on from the comfort of their own homes with football-themed bundles, including a home entertainment system, replica shirts to show their support, and takeaway vouchers to complete the celebrations!
Speak to Sarah if you would like more information on +44 (0)20 8871 9959 or email sarah@element-london.com.
