LIGHTYEAR

The Brief

Create a range of exclusive, money-can’t-buy prize packages to be used by global brand partners around the release of Lightyear.

The Solution

With brand partners including HelloFresh, YO Sushi, Shell, Novotel and ODEON, we were tasked by Disney to create a selection of unique, tailored prize packages with strong links to the themes and storyline of Lightyear.

Working with suppliers around the world, we created ‘out of this world’ itineraries in locations including the UK, Hawaii, France and Iceland, with activities including stargazing tours, intrepid ATV adventures, astronaut meet-and-greets, and lava cave expeditions.

We also partnered with the Kennedy Space Center Visitor Complex in Florida, who gave permission for official Lightyear brand partners to use their name, logo and imagery in promotional materials, to promote a prize of a two-day astronaut training mission at the Space Center near Orlando.