Negotiated a partnership between Giorgio Armani and a florist for a gift-with-purchase promotion.
GIORGIO ARMANI
The Brief
Manage the partnership between Giorgio Armani and a leading online florist to offer a premium gift-with-purchase promotion for customers who purchased from The Perfume Shop.
The Solution
We negotiated a deal with Haute, a leading online florist, to offer a flower bouquet (RRP £45) to each customer who bought the product from The Perfume Shop.
These were purchased in bulk from the florist by Element, on behalf of Armani, for a significantly reduced unit cost, and each customer was provided with a unique redemption code to claim their free bouquet.
The promotion appeared on The Perfume Shop’s website, targeting customers purchasing in advance of Mother’s Day.
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