We negotiated a partnership between Giorgio Armani and a leading online florist for a premium gift-with-purchase promotion.

The Brief

Source, negotiate and fulfil an aspirational reward as a gift-with-purchase for customers buying Armani Si at The Perfume Shop.

The Solution

We negotiated a deal with Haute, a leading online florist, to offer a flower bouquet (RRP £45) to each customer who bought the product from The Perfume Shop.

These were purchased in bulk from the florist by Element, on behalf of Armani, for a significantly reduced unit cost, and each customer was provided with a unique redemption code to claim their free bouquet.

The promotion appeared on The Perfume Shop’s website, targeting customers purchasing in advance of Mother’s Day.

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