GIORGIO ARMANI

The Brief

Source, negotiate and fulfil an aspirational reward as a gift-with-purchase for customers buying Armani Si at The Perfume Shop.

The Solution

We negotiated a deal with Haute, a leading online florist, to offer a flower bouquet (RRP £45) to each customer who bought the product from The Perfume Shop.

These were purchased in bulk from the florist by Element, on behalf of Armani, for a significantly reduced unit cost, and each customer was provided with a unique redemption code to claim their free bouquet.

The promotion appeared on The Perfume Shop’s website, targeting customers purchasing in advance of Mother’s Day.