ITV

We arranged a series of ITV set tour prizes for groups of competition winners from around the country.

The Brief

Manage and coordinate arrangements for groups of competition winners visiting the sets of Emmerdale and Coronation Street.

The Solution

Key ITV brand partners – including McCain and Quality Street – ran competitions for their customers to win exclusive tours of the Emmerdale and Coronation Street sets.

With photo opportunities galore, as well as meet-and-greets with stars and exclusive talks from producers, this was a truly once-in-a-lifetime experience for soap fans!

The Element team made all of the travel and accommodation arrangements for the lucky winners, as well as accompanying them on the tours in Manchester and Yorkshire.