We spread Christmas joy at 5 Cadbury ‘Secret Santa’ events in shopping centres around the United Kingdom.


The Brief

Handle event logistics, on-site management and postal fulfilment for 5 Cadbury ‘Secret Santa’ events, on behalf of Bauer Media (the campaign’s radio partner)

The Solution

Working in tandem with Bauer’s production company Made Up, the Element team travelled to Southampton, Bristol, Sheffield, Belfast and Glasgow, armed with 5,000 chocolate bars, branded postcards, envelopes, labels, postal bags and more!

We organized production of branded materials for the events, as well as providing full event management and staffing on each event day.

We worked with a courier company and a mailing house who worked quickly to dispatch all of the ‘post’ as quickly as possible, to ensure happy recipients up and down the country!

With positive responses from customers at all five locations, it was a Christmas treat for all concerned!

Want to find out more?

Get in touch and we’ll show you what we can do!