BOHEMIAN RHAPSODY

The Brief

Create and manage headline-grabbing experiential prize packages for the release of Freddie Mercury biopic BOHEMIAN RHAPSODY, for the approval of Brian May and the Mercury estate.

The Solution

We created and fulfilled a special trip to Montreaux, Switzerland – Queen’s ‘second home’ – where the winners had the unique opportunity to meet Queen’s close friend, Peter Freestone, for a bespoke VIP tour across the city.

After enjoying a private boat tour and a luxury lunch, the winners had the money-can’t-buy chance to record their own version of Freddie Mercury’s last song in the band’s old studio. Drinks and dinner at Mercury’s favourite spots, as well as exclusive merchandise for all guests, added the finishing touches to this prize package.