AMAZON PRIME

The Brief

Create a money-can’t-buy prize experience for a group of 12 winners from Amazon territories across Europe, for use in a partnership promotion with Mikado.

The Solution

Working with a team of Hollywood movie stunt coordinators, we arranged a bespoke movie stunt masterclass at a film studio in East London

Offering the chance to try out sword fighting, hand-to-hand combat, high falls, rope ladder climbs, wire work, superhero swings and pull-backs, guests learned some of the key skills needed to work as a stunt artist!

During their stay, the lucky winners also enjoy afternoon tea at the Ritz, dinner at a top London restaurant, tickets to a theatre show of their choice, and a guided tour of filming sites from some popular Prime Video films and TV shows!

Plus, with 100 runner-up prizes of Amazon Fire tablets to be won in each participating territory, there were lots of chances to win for lucky Prime customers!