DISNEY

The Brief

Create a suite of once-in-a-lifetime prize packages for use by Visa territories globally, to celebrate the 100-year heritage of Disney titles, characters and franchises

The Solution

Working with Visa teams throughout Europe, Middle East and Latin America, we fulfilled a range of unforgettable family prizes, including:

• Action-packed Frozen adventures in Lapland, with unforgettable igloo accommodation
• Magical Peter Pan weekends in London, with an overnight zoo sleepover and afternoon tea
• Sun-soaked Luca holidays on the Italian Riviera, with boat tours and Italian cookery lessons
• Luxury California road trips to the home of Disney!

Some of the prizes were taken by individual families and couples, while others were run as chaperoned group trips, with multiple winners travelling together, accompanied by an on-site event manager from the Element team

With multiple destinations, multiple languages, and winners from over 30 territories, the Element team have been busy spreading the magic of Disney!