MATTEL

The Brief

Build a bespoke campaign microsite and manage the prize fulfilment for a Barbie promotion, to run in Smyths stores across UK and Ireland, celebrating 65 years of Barbie.

The Solution

We built a bespoke microsite for customers and Barbie enthusiasts to enter the promotion over a two-week period, with 650 instant-win prizes available to be won

These instant win prizes were predominantly Barbie dolls and play sets, along with some Smyths Toys gift cards

In addition, all winners were entered into a final prize draw to win a bespoke £9,000 dream holiday of their choice, which was curated and booked for the winner by the Element fulfilment team

We managed the delivery of all instant-win prizes to 650 winners across the UK and Ireland from our dedicated fulfilment house, ensuring that hundreds of happy winners could celebrate Barbie’s birthday!