EMPORIO ARMANI
The Brief
Create engaging rewards for use in a sales incentive programme, to motivate consultants and sales staff at perfume stores across the UK.
The Solution
L’Oreal wanted to promote sales of Emporio Armani’s Stronger Together fragrances and reward top performers with exciting prize experiences. We created and managed a selection of tailor-made prizes and experiences, including:
- Dream Bigger:
A choice of tiered prize experiences for 65 L’Oréal consultants. From outdoor trapeze classes and tickets for music festivals to spa days and dinners at top restaurants, there were options for everyone to enjoy! - Discover The World:
Luxury travel prizes for three staff members from different UK stores. They were each given the choice of a trip for two to Paris, or a stargazing glamping break for two in the UK. - Group Experiences:
We arranged staff nights out for two winning stores from The Perfume Shop and The Fragrance Shop. With dinner and drinks at a rooftop restaurant in their city and a limousine to take them there, each one was an evening to remember!
In tandem with the campaign, we also organised three trips to Milan for Emporio Armani’s key influencers to give away to their followers on their social media platforms. As well as travel and luxury hotel accommodation, they enjoyed cocktails at the exclusive Armani Bamboo Bar overlooking the Duomo.
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