DIAGEO

The Brief

Build on Diageo assets to create premium, brand-focused prizes for consumers in the UK, including travel, accommodation, dining experiences and activities.

The Solution

We created consumer prize packages to highlight the Seedlip and Singleton brands on the Master of Malt online store. These included a luxury break in Kent for Seedlip, with boutique hotel accommodation and dining experiences at The Pig at Bridge Place and a three-course dinner at a Michelin Star gastropub, along with luxurious spa treatments and a jewellery making masterclass.

For The Singleton, we built on an existing relationship between the brand and Michelin starred London restaurant, HIDE, to create a prize trip to London including travel, hotel accommodation and a guided dinner for two at HIDE.

For Don Julio 1942, we managed a promotion running with Dufry in airport duty-free stores, using existing Diageo assets to build a luxury prize trip to Ibiza including travel, accommodation and tickets to a closing party at Pacha. We also managed the creation of a promotional microsite to facilitate entries, verify consumer receipts, and perform a winner draw.