MALIBU

The Brief

Create and deliver a two-night trip itinerary to Ibiza for on-trade incentive groups, which fits with the fun and carefree Malibu brand.

The Solution

Working with a range of customer account teams from across Pernod Ricard, we’ve delivered three Malibu incentive trips to Ibiza over the last two summers, for groups of up to 10 guests per trip

With accommodation at one of Ibiza’s most colourful and Insta-friendly boutique hotels, guests have been given an Ibiza experience to remember.

From private boat cruises along the Ibiza coastline with Malibu punch served on board, to exclusive Malibu and Absolut cocktail classes delivered at the hotel, the itinerary ensures that the Malibu brand is at the very heart of the guests’ experience.

And with VIP entry to the hottest Ibiza beach clubs, sunset views at Café Mambo, and incredible food at acclaimed seafront restaurants, we’ve brought the Malibu party to Pernod Ricard customers from a range of key on-trade accounts.