FOOTASYLUM

The Brief

Create, source and fulfil bespoke, on-brand reward platform prizes for monthly draws on the UNLCKD rewards app, in order to excite and engage Footasylum’s core customer base.

The Solution

Footasylum were looking for a prize agency to help with a monthly prize draw scheme, which they wanted to run on their app to drive customer loyalty. Customers gain points with each purchase made, which can then be used to unlock exclusive offers and prize draws. By increasing their spend frequency, customers can “level up” to be rewarded with access to bigger and better offers, including VIP holidays and experiences.

We were tasked with creating, sourcing and fulfilling bespoke, on-brand prizes for these draws on an ongoing basis. The loyalty scheme operates continually, and headline prizes are refreshed each month to drive engagement.

Footasylum has a tight customer base with clear interest areas, which we utilise when designing prizes to maximise engagement. Prizes need to be unique, eye-catching and immediate, so tying in with appealing upcoming events and seasonal activities is key.

Some our of favourite Footasylum prize trips include:

• VIP tickets to a leading Drum and Bass festival in Amsterdam
• Tickets for a closing party at a top Ibiza club
• New Year’s Eve at a leading night club in Barcelona
• Celebrate summer at a boat party in Malia
• Make the most of the Easter weekend at a 24-hour rooftop party in London

As well as offering event and seasonal prizes, the store require us to link in with their key marketing campaigns to offer brand-led experiences. These prizes target specific brands stocked by the store as well as broader campaigns, and must gel with the look, feel and aim of the overall strategy:

• Visit the ASICS flagship store in Tokyo
• Follow in the footsteps of Footasylum influencers on a trip to Thailand
• Rooftop cocktails in Milan – the setting of the store’s Spring campaign